Introduction
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Welcome to Boost Your Business on Social Media! (0:40)
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Why you should use social media for your business (1:09)
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Security and 2-Factor Authentication - with instructions (1:04)
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Identify your social media aims (1:30)
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Why having good branding matters (2:07)
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Optimise your social media pages so they fully showcase your business (2:02)
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Optimising your personal profiles to showcase your business (1:55)
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The different types of accounts on Facebook (1:07)
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Why you should target one person and not everyone (2:04)
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Why would your ideal customer buy your product from you? (1:11)
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Be on the social media platforms where your ideal customer hangs out (2:04)
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Competitive Analysis (1:20)
The basics of social media marketing
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Why is organic reach so low and what can you do? (3:14)
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Vanity Metrics explained (1:19)
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The difference between organic, viral and paid reach (1:51)
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What is 'Reach'? (1:02)
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What is 'Engagement'? (1:26)
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Why I never boost posts (1:40)
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How often you should post on your business accounts (2:26)
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Engage with your audience to boost your reach and engagement (1:40)
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People buy from people! (1:12)
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How good branding can help with your marketing (2:43)
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Easy user experience: Turn social media users into customers (2:07)
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What to do if you can't respond to messages quickly - with instructions to set up auto reply and away messages (2:16)
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Look at your business from the outside in (1:21)
Attract your ideal customers
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Create your ideal customer (2:04)
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Why having the correct followers matters (1:52)
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How to find the right followers (2:16)
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How to attract and cultivate your audience to turn them into customers (2:27)
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Create content that speaks to your ideal customer (2:01)
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The best time of day to post on your social media (1:53)
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How Facebook groups can help boost your marketing (1:55)
Content Marketing: Selling without selling
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How to find content ideas for your business (1:35)
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How to find time to create content (2:11)
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Selling without selling (2:45)
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Videos/Reels and Tiktoks! (2:29)
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How to easily create Reels and TikToks (1:19)
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Create Reels and TikToks from your photos (1:20)
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You don't need to be perfect! (1:38)
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Do you need a script for videos? (1:47)
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Using images in your content (1:31)
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What to do if you have no photos as don't sell a physical product (1:33)
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Use customer testimonials to boost your marketing (1:32)
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Why videos need to be short and concise (2:06)
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Videos don't need to be perfect! (1:24)
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Stories on Facebook, Instagram and TikTok (1:33)
