The Course
Hey there, future social media expert!
I've designed this subscription site to help you understand the world of social media marketing so that you can master it for your own business or become a social media manager and promote others.
Together, we will dive into a hands-on journey through the bustling world of social media marketing. In this dynamic course, I'll share the secrets to creating a powerful brand presence across platforms like Facebook, Instagram, and TikTok.
From optimising your business pages so they fully showcase your business and stand out, understanding social media terminology, to creating content that attracts your ideal customers and turns them into buyers!
If you have any ideas for videos or topics you'd like me to cover, I can be contacted at [email protected]
About me:
I'm Alison Harper, a Social Media Consultant. I've worked with many organisations since 2012, on various platforms such as Facebook, Twitter, Google+, Instagram, Google Business Profile and TikTok.
I've worked with various types of businesses such as driving schools, training companies, artists, authors, beauticians, handymen, charitable organisations and so on. I decided to offer my expertise professionally in 2018 and have since successfully marketed numerous businesses on social media. I now provide ongoing social media management or advice on strategy for Facebook, Instagram and TikTok marketing, with each platform and client having their own individualised strategy.
I created this hub to share the 12+ years of knowledge and skills learned and developed so that you can understand social media to promote your business successfully.
Curriculum
- Welcome to Boost Your Business on Social Media! (0:40)
- Why you should use social media for your business (1:09)
- Security and 2-Factor Authentication (1:04)
- Identify your social media aims (1:30)
- Why having good branding matters (2:07)
- Optimise your social media pages so they fully showcase your business (2:02)
- Optimising your personal profiles to showcase your business (1:55)
- The different types of accounts on Facebook (1:07)
- Why you should target one person and not everyone (2:04)
- Why would your ideal customer buy your product from you? (1:11)
- Be on the social media platforms where your ideal customer hangs out (2:04)
- Competitive Analysis (1:20)
- Why is organic reach so low and what can you do? (3:14)
- Vanity Metrics explained (1:19)
- The difference between organic, viral and paid reach (1:51)
- What is 'Reach'? (1:02)
- What is 'Engagement'? (1:26)
- Why I never boost posts (1:40)
- How often you should post on your business accounts (2:26)
- Engage with your audience to boost your reach and engagement (1:40)
- People buy from people! (1:12)
- How good branding can help with your marketing (2:43)
- Easy user experience: Turn social media users into customers (2:07)
- What to do if you can't respond to messages quickly (2:16)
- Look at your business from the outside in (1:21)
- Create your ideal customer (2:04)
- Why having the correct followers matters (1:52)
- How to find the right followers (2:16)
- How to attract and cultivate your audience to turn them into customers (2:27)
- Create content that speaks to your ideal customer (2:01)
- The best time of day to post on your social media (1:53)
- How Facebook groups can help boost your marketing (1:55)
- How to find content ideas for your business (1:35)
- How to find time to create content (2:11)
- Selling without selling (2:45)
- Videos/Reels and Tiktoks! (2:29)
- How to easily create Reels and TikToks (1:19)
- Create Reels and TikToks from your photos (1:20)
- You don't need to be perfect! (1:38)
- Do you need a script for videos? (1:47)
- Using images in your content (1:31)
- What to do if you have no photos as don't sell a physical product (1:33)
- Use customer testimonials to boost your marketing (1:32)
- Why videos need to be short and concise (2:06)
- Videos don't need to be perfect! (1:24)
- Stories on Facebook, Instagram and TikTok (1:33)
Your instructor
Alison Harper is a seasoned social media marketing expert with over a decade of hands-on experience in the dynamic world of social media marketing. Having worked closely with small businesses and startups, Alison understands the power of cultivating an online presence and has successfully helped numerous organizations flourish by implementing cutting-edge social media techniques. Her practical knowledge spans across various platforms, including Facebook, Instagram, and TikTok, where she's crafted engaging content that resonates with audiences and drives engagement and revenue.
Passionate about empowering entrepreneurs and business owners, Alison developed the "Boost Your Business on Social Media!" course as a transformative tool for those looking to elevate their brand and connect with their customers more effectively online. Through this course, she shares her wealth of expertise, offering insider tips, strategic insights, and hands-on guidance to ensure that participants not only learn the theory behind successful social media marketing but also gain the confidence to apply these principles to their business strategies.
Strategic
Mastering the Art of Social Media Marketing
Dynamic
Leveraging Platforms to Amplify Your Online Presence
Profitable
Turn Likes into Customers with Social Media